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NEW YORK CEOs be warned: Your CMO wants your job. In fact, 34 percent of CMOs aspire to become CEOs.
Another aspect to consider as you look over your shoulder: Your CMO is more prepared than ever to move up the corporate ladder because he or she is increasingly required to oversee or respond to broader business strategies in the course of his or her marketing work.
That’s the gist of “The Evolved CMO,” a joint study by Forrester Research’s CMO Group and Heidrick & Struggles.
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