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NEW YORK The Nielsen Co. said it has developed a product that would allow media companies to police the distribution of their video content on sites like YouTube—and ultimately help them make money on the consumer-driven phenomenon.
The media research firm and parent company of Adweek has partnered with Beaverton, Ore.-based technology vendor Digimarc to launch a new service, Nielsen Digital Media Manager, designed to aid TV networks, independent content producers and various online video distributors track where users are posting and streaming copyrighted video content.
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