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NEW YORK The USO is looking for some “air support,” but not the kind you think. The service organization is undertaking an appeal to TV execs to secure free airtime for its new campaign.
The service organization’s effort for donations to send Christmas stockings to military personnel overseas is well under way via radio spots and direct marketing appeals. But starting in January, the USO wants to launch PSA TV spots reminding the public to remember members of the military beyond the holidays.
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