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NEW YORK Visa has narrowed its global media consolidation review to a pair of roster shops: Omnicom Group’s OMD and WPP’s Mediaedge:cia, per sources. Eliminated in the semifinal round: Aegis Media and Publicis Groupe’s Starcom MediaVest Group. SMG was an incumbent, while Aegis was a non-roster contender.
Visa’s annual global media spend is estimated at $650 million. Visa spent $440 million in 2006 U.S. measured media, per Nielsen Monitor-Plus. For the first six months of this year, U.S
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