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NEW YORK Mobile media research firm M:Metrics has introduced a new service designed to track the growing number of advertising campaigns on mobile devices.
The new service, M:AdTracker, provides third-party data on mobile advertising that is commonly compiled by brands and agencies when conducting competitive analysis in other media. Specifically, M:AdTracker can be used to pull reports on which advertisers are running mobile display ad campaigns, which mobile Web sites these campaigns are running on, and which products are being advertised.
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