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LOS ANGELES Omnicom Group’s GSD&M Idea City will cut 10-15 percent of its staff, roughly 90-120 people at least, this week as a result of the shop losing its portion of AT&T in October, per sources. Most of the cuts will likely come from the agency’s media ranks, sources said.
The $2.3 billion AT&T media account was consolidated at WPP Group’s Mediaedge:cia in New York last month. GSD&M had handled media planning and buying across traditional and digital channels for the company’s landline business.
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