Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As a business-school student trying to get work as a media planner, Barry Lowenthal understood that relationships count. So, in sending out his résumé to agencies, he targeted vps with Jewish last names. Says Lowenthal, “I figured I’d get a leg up on the chemistry side.”
Today, as president of the Media Kitchen, Lowenthal applies his relationship smarts to understanding consumers and media. For client CIT Group, he produced a plan that leveraged the brand’s positioning as a source of human as well as financial capital.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in