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NEW YORK Kao Brands, the marketer of the Jergens skin-care line among other products, has confirmed consolidating media chores at Interpublic Group’s Initiative.
The client spent $150 million on domestic ads in 2006 and $100 million through the first eight months of 2007, according to Nielsen Monitor-Plus.
Kao confirmed the shift, which was initially reported earlier today by Adweek.com. Judy Beaudry, marketing services director at Kao, said, “The media assignment move is the culmination of a strategy shift for Kao.
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