AOL to Expand on Tacoda Ad Campaign

NEW YORK AOL said it plans to expand upon a consumer awareness ad campaign initially launched by Tacoda that attempts to educate users about behavioral targeting advertising.

Tacoda, which AOL purchased over the summer, has been running the public service campaign for roughly a year. Going forward, AOL said that between its portal and various subsidiaries—including Tacoda and Advertising.com—it would eventually reach over 90 percent of the Internet with such messaging.

That messaging is aimed at helping consumers better understand just what behavioral targeting is all about, just as the practice has risen in prominence in the last year.