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LOS ANGELES Derek Robson and Steve Simpson described the “Digital Evolution” of Omnicom Group’s Goodby, Silverstein & Partners into a modern, fully integrated agency here today at Adweek‘s Creative Conference: Mashup 2007 here today.
Robson, managing partner at the San Francisco agency, said the shop was prompted to alter its way of doing business after gathering internal and external perceptions. He said that while the agency was seen as having the best reel, presenting excellent consumer insights, making good hires and offering solid strategic planning, it “didn’t even appear” in the areas of branded entertainment, integrated campaigns or as being known for media neutrality.
Reevaluating
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