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NEW YORK Searching the Web for “hybrid cars,” you were unlikely to come across video content from Discovery Communications. That’s changed now that the company has plunked down $250 million to purchase HowStuffWorks in the hope that its trove of more than 100,000 hours of video content will find a new home in the long tail of online search.
Atlanta-based HowStuffWorks has a database of 30,000 articles that cover everything from lightning to baking cookies to hybrid cars.
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