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WASHINGTON Siva Vaidhyanathan, cultural historian and associate professor of media studies and the law at the University of Virginia, thinks the search-engine company Google, with a stock price above $600 a share, knows a lot about its customers.
Yet, he thinks the public has little knowledge of what goes on behind the curtain at a company that is building a new model for advertising and communication.
That’s why Vaidhyanathan says he is writing a “critical interpretation” of Google on the Web.
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