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NEW YORK Online job search service Monster.com has consolidated its global media chores at roster agency Mediaedge:cia, according to sources.
The WPP Group agency, which already worked for the client in overseas markets, now adds mainly domestic online and offline duties from IPG’s Deutsch, per sources.
Monster spent about $155 million in domestic measured media in each of the past two years, per TNS Media Intelligence. Sources, however, said that spending in overseas markets would likely take that figure well past $200 million.
Officials
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