Mark Dolliver: Why Do People Keep Watching?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Discussion of TV networks’ woes tends to focus on technology. But the content of shows is a big problem, too, judging by the sourpuss responses to an Associated Press/ AOL/Ipsos Public Affairs poll. The numbers in the chart here are bad enough. Still more damning are the responses when people were asked whether they think there’s too much, not enough or the right amount of programming in various genres. The “too much” vote was highest for reality (71 percent), crime (49 percent) and talk shows (49 percent), topping the “not enough” vote by an average ratio of 7-to-1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in