Social media is clearly a valuable channel for increasing exposure, but only a select few brands really understand how it works. If you’re just going through the motions, you probably aren’t generating much of a return on your investment. Perhaps it’s time for you to get more creative and explore new opportunities.
Toss some Instagram bait into the water
Over the past three or four years, Instagram has gone from being a niche social media platform to one of the most influential among the valuable 18-to-49 age demographic.
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