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NEW YORK This ominous-looking new spot introducing Wrigley’s new intense spearmint 5 gum is supposed to be all about stimulating the senses. Created jointly by EnergyBBDO in Chicago and AMV BBDO in London, the commercial, airing on TV and in cinemas, is set in a futuristic lab environment where it seems technicians are performing sight and sound experiments. A lanky shirtless man walks into the center of a circular stage filled with silver ball bearings.
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