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NEW YORK Independent boutique Taxi has added Johnson & Johnson’s Motrin business, according to sources.
The assignment, which includes Children’s Motrin, is backed by approximately $18 million in annual media spending.
Taxi here picks up the work from crosstown incumbent Alchemy; the former made a presentation of credentials to J&J, but there was no review, per sources. Alchemy is a unit of Interpublic Group’s Lowe, and the shift comes one month after Alchemy lost four other J&J brands: Cortaid, Mylanta, Pepcid and Splenda.
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