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BOSTON New Balance has placed its estimated $15-20 million ad account in review, hiring Select Resources International in Santa Monica, Calif., to oversee the process.
The Boston-based company has long used independent Boathouse in Waltham, Mass., as its lead shop, and that agency is expected to defend, the client said today. Both creative and media chores are up for grabs. The review will likely be completed in the fall.
“We did appoint a new CEO earlier this year, Rob DeMartini, who is leading a strategic planning process that is looking at all aspects of the company’s business,” said a New Balance representative when asked why the review was launched.
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