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LOS ANGELES Omnicom Group’s GSD&M said it has brokered a deal to place BMW as the exclusive U.S. auto advertiser for the September beta launch of the Joost Internet video-on-demand service. GSD&M is now crafting channel content for the client.
Kelly Harris, account supervisor on BMW at the Austin, Texas-based agency, said the opportunities afforded by the new media platform (which supports interactive advertising elements like widgets and interactive banners) tie-in with BMW’s “Relearn to drive” campaign launched in June.
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