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NEW YORK Harley-Davidson is bringing live footage from the Sturgis Motorcycle Rally directly to consumer through banner ads.
The bike manufacturer is buyng ad space on sites like MSN, Yahoo, AOL, Univision and Military.com to Webcast footage live from the weeklong festival in South Dakota. Harley-Davidson’s agency, Interpublic Group’s Carmichael Lynch, will air the live footage via the display units from about 8 a.m. to 7 p.m., Aug. 4-10.
The campaign is the latest attempt by advertisers to use display ad space in more creative ways to gain user attention.
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