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NEW YORK WPP Group’s MediaCom has named Larry Swyer to the newly created position of managing partner, director of retail and tactical planning. Separately, Brooke Goldstein has been named managing partner, director of client services.
Swyer will oversee retail category clients and also work across the shop’s entire client base to fine-tune their use of retail space as a communications channel. Swyer has held numerous senior posts since joining MediaCom in 1980.
Goldstein will provide strategic leadership across all agency clients.
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