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LOS ANGELES Following the March departure of principal and founder Rick Colby, Dentsu Holdings USA said that it has renamed the former Colby & Partners’ Orange County office DentsuNext.
DentsuNext is the largest Dentsu shop in North America, with billings of $200 million, according to the holding company. The Brea, Calif., agency handles Suzuki’s automotive, motorcycle and ATV business and Sharp Electronics, among other accounts. Paul Katzka, former president of Colby in Orange County, has been named president of DentsuNext.
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