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LOS ANGELES After completing several projects for the client, including an ongoing viral campaign, independent Omelet has been named lead agency by the Coffee Bean & Tea Leaf chain.
Chas Hermann, client svp, marketing and strategic alliances, said that although he’s only been with the company for a few months, it took just two meetings to convince him to award Omelet a bigger role.
Before turning to project work, the Los Angeles-based chain had been with Interpublic Group’s Daily & Associates, West Hollywood, Calif.
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