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NEW YORK Havas’ Arnold is attempting to shake up its creative ranks by freeing up two top execs who will work on various projects without the hassles of management duties, said Peter Favat, CCO at Arnold in Boston.
Roger Baldacci, who is currently evp, cd, working on ESPN.com, and Paul Renner, who joins from Wieden + Kennedy as cd, will form a team that will be deployed to creative accounts as needed.
“I want to see if I can take a revolving group of people who are just there to come up with great ideas,” said Favat.
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