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LOS ANGELES Independent AvatarLabs created a MySpace portal for Disney/Pixar’s Ratatouille, currently the No. 1 movie at the box office, said Rex Cook, ecd and CEO.
The MySpace assignment involved two competitions, said Cook, at AvatarLabs, Tarzana, Calif. One was a comedic contest, judged by the movie’s director, animator Brad Bird (The Incredibles). The winner got a standup gig with one of the film’s voiceover artists, Jeanine Garafolo.
The second was an e-mail raffle for a red-carpet movie premiere.
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