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NEW YORK The introduction of the Apple iPhone last week, with its tech-savvy, affluent audience standing on line in public locations, proved to be an irresistible opportunity for some marketers.
ON Networks, an Austin, Texas-based company that produces and hosts short films, decided the Monday before the phones went on sale to get in on the action. It hired GC Marketing Services in New York to deploy teams of people at 15 locations in 13 cities where buyers were lining up for the iPhone, including Austin and New York.
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