CHICAGO Toshiba has consolidated creative duties on its estimated $50 million European, Middle-East and Africa account at WPP Group’s Grey after a review.
The assignment will encompass all of the company’s consumer products and computer systems divisions.
“This is a historic step for Toshiba and not something we have done previously,” said Stephen Beresford, senior manager of European marketing communications at Toshiba, in a statement. “We’re confident that it will help to deliver greater impact for the brand and support the convergence that now exists between the computer and consumer electronics markets.”
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