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CANNES, FRANCE Dove and Diesel campaigns and the Nike+ application took the Grand Prixes in the Cyber category.
The jury awarded top honors to Aegis Group-owned FarFar in Stockholm, Sweden, for “Heidies 15 Minutes of Fame,” a digital campaign that streamed live video of models cavorting in Diesel underwear. WPP Group’s Ogilvy & Mather in Toronto was recognized for its “Evolution” film for Dove that became a YouTube sensation. The jury also awarded Interpublic Group’s R/GA for Nike+, a technology and social networking application that lets users track their runs.
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