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CANNES, FRANCE If Google’s $1.65 billion purchase of YouTube defined last year’s viral video craze, the Cannes Festival appears set to follow the trend.
The Cyber Lions’ shortlist, announced this morning, includes 30 in the viral video category, dwarfing other categories.
The jury, led by Saatchi & Saatchi’s worldwide creative director for interactive and emerging media Tom Eslinger, also shortlisted eight entries in the viral marketing category.
MDC Partners’ Crispin Porter + Bogusky looks poised to repeat its strong showing last year, when it took home five Lions (including three golds) and was named Interactive Agency of the Year.
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