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NEW YORK WPP’s GroupM and its media shops MindShare, Mediaedge:cia and MediaCom and media company NBC Universal have struck an estimated $1 billion TV advertising deal, the first major agreement in this year’s upfront market.
The deal is based on live-plus-three commercial ratings, the newly launched system from Nielsen Media Research.
Live plus three refers to the viewing audience plus three days of DVR playback.
GroupM and NBC confirmed striking the deal but declined to provide further comment.
Sources
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