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LOS ANGELES In the U.S., age gets no respect, and Volkswagen, here since 1955, is no exception. Even though the brand has enjoyed one of the most celebrated creative reputations in the ad business with classics from Doyle Dane Bernbach’s “Lemon” in the ’60s to Arnold’s “Milky Way” spot featuring the music of Nick Drake in 1999, the rise of Japanese (and Korean) automakers has crowded the market and helped push VW off its perch as the economy car to beat.
Back in 1970, its peak year, the Auburn Hills, Mich.-based
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