'Big Love' Salvo: Once Is Not Enough

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NEW YORK A new campaign for HBO’s Big Love from Seattle agency Creature humorously highlights the upside of polygamy.

In two spots and four print ads, the agency shows different faux products for the polygamist market. In “Eau de Polygamie,” a chiseled young man strolls down a row of his wives who stand demurely next to a clothesline. Each one he passes registers disappointment at his rejection by casting their eyes downwards. Just as he about to pass another, he pauses.

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