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NEW YORK Fanta, the fizzy soda available in various flavors, is rolling out its first global campaign from WPP Group’s Ogilvy & Mather here.
The effort features a quartet of 30-second spots and several five-second iterations that focus on the theme of mischievous rebellion. There is no tagline.
The wordless work was designed for use in multiple media. “What might be a billboard in Sao Paulo might be a point of sale in Asia or a print ad in Mexico,” said Jeff Curry, group creative director at Ogilvy.
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