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BOSTON Retailer Big Lots said it has hired Pile and Co. here to lead a review of its creative account handled by SBC Advertising for nearly 20 years.
The client in Columbus, Ohio, spent approximately $50 million last year in U.S. measured media, per Nielsen Monitor-Plus.
“We have had a successful and productive relationship with SBC over the years,” said Rob Claxton, client svp, marketing, in a statement. “As Big Lots continues to grow, it is important for us to ensure we have the best agency possible to help us meet our creative objectives.”
SBC
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