Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SEATTLE Following in the steps of Lonelygirl15, another Web video serial is turning to product placement as an ad model.
Motorola has signed to sponsor “The Burg,” a Web comedy series of nine four-minute episodes that explore the hipster haven of Williamsburg, Brooklyn. Motorola products will be featured in the programming, which will not include pre-roll spots.
DraftFCB and Motorola brokered the product placement deal with VideoEgg, which will syndicate “The Burg” through its network of social-networking sites that include Bebo, Hi5 and Tagged.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in