Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Yahoo! said it would pay out $680 million to buy the 80 percent of Right Media it doesn’t own, in a move that checks Google’s recent purchase of DoubleClick.
The deal will bring to Yahoo! the Right Media Exchange, a platform that brings together buyers and sellers of online advertising. The half-stock, half-cash purchase sets up the development of multiple, competing exchanges for publishers and advertisers online, allowing them to run both search and display campaigns across many sites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in