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NEW YORK Interpublic Group’s DraftFCB here has named Jackson Young its first director of user experience architecture. He joined the shop this month.
Young, 43, previously held a similar position, director of user experience design, at MTV Networks’ digital division. He was in charge of refining online content for the cable network and its Viacom sibling VH1.
DraftFCB expects him to define consumer experiences across multiple platforms, including the Web, mobile phones, kiosks, interactive TV and emerging categories.
He
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