Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Independent shop TargetCast here has been selected to handle U.S. media strategy and planning for restaurant chain Ruby Tuesday after a review, the client has confirmed.
The incumbent on that portion of the account was WPP Group’s Brouillard Communications, also in New York. Buying was not part of the review, and those duties will continue to be handled by WPP’s MindShare.
Ruby Tuesday, based in Maryville, Tenn., spent $60 million in measured media in 2006, according to Nielsen Monitor-Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in