NEW YORK In Mexico, the word “Zocalo” refers to a town square where the local populace gathers to socialize and trade gossip.
Zocalo Group is the name of an agency opening its doors in Chicago today and owned by Omnicom Group. It specializes in word-of-mouth marketing and is the first of its kind in the holding company, according to Paul Rand, Zocalo’s president and CEO.
“The notable thing is that Omnicom is moving into this space,” said Rand.
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