NEW YORK Toyota’s Scion is set to launch its third iteration of a contest for unsigned rappers to get a taste of what it’s like to have label support behind them.
Called “The Prospect: Rise of an Unsigned Emcee,” the contest begins on Monday, April 9 and runs through August. Aspiring rap artists can submit their best lyrics to scionprospect.com.
The winner will get to make a song with producer Hi-Tek, shoot a video that will most likely include a Scion and go on a mini-tour sponsored by Scion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in