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LOS ANGELES Amp’d Mobile has launched a review for the creative portion of its $65 million business, confirmed Catherine Bension, president and CEO of Select Resources International, the consultancy overseeing the process.
An unspecified number of proposal requests have been issued, and the client here prefers a local shop, Bension said. A list of contenders is expected in the next two of weeks.
Representatives of independent Taxi in New York, the incumbent, said it would not defend.
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