Delta Taps RL for Hispanic Outreach

NEW YORK RL Public Relations + Marketing has been chosen to spearhead Delta Air Lines’ awareness among U.S. Hispanics of services to Latin America and the Caribbean, as well as Delta’s customer-focused products.

The Los Angeles firm began working with Delta on March 1, per agency CEO Roxana Lissa. The pitch involved a mixture of general-market agencies with multicultural divisions and Hispanic shops, she said.

“What’s interesting about this account is that we’re going to be working with our Latin American counterparts,” Lissa said.