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NEW YORK Heineken USA has rolled out a new Spanish-language spot for Heineken Premium Light as part of its Hispanic marketing campaign “Descubre lo delicioso” (“Discover deliciousness”).
This marks the start of an aggressive year-long plan by Heineken to tap U.S. Latino consumers, primarily men ages 21 to 34.
The dreamlike sequence debuted today on major Spanish-language broadcast networks, including Telemundo, Univision, Azteca America and TeleFutra, as well as cable channels. Hispanic radio, print, out-of-home elements and a just-launched Web site, www.heinekenlight.com/espanol,
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