SAN FRANCISCO Nike, looking to expand its current agency roster, is “going through the informal process of evaluating the different talent out there and reviewing organizations,” according to a company representative.
The first piece of business likely to be up for grabs, sources said, is the client’s U.S. running shoe account, currently handled by Wieden + Kennedy.
The Nike rep, Dean Stoyer, would not discuss potential contenders or assignments. But sources said that on Friday Nike informed Wieden, the client’s primary agency for 24 years, that the running shoe account would be put into review.
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