MasterCard Lets Golfers Talk to Legends

NEW YORK For the golf fanatic, the ultimate would be a face-to-face conversation with Arnold Palmer. While that’s unlikely to happen in real life, MasterCard is creating a virtual alternative in a new Web site.

Here’s how it works: Visitors later this week to www.priceless.com/golf are greeted with Web video of a telethon in progress, hosted by CBS golf analyst David Feherty. Running across the bottom of the screen is a prompt to call 1-888-ONE-IRON and enter a code.

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