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NEW YORK United Airlines said it has awarded media chores on its global ad account to Publicis Groupe’s Starcom following a review.
The Chicago-based shop bested Omnicom Group’s OMD and WPP Group’s Mediaedge:cia, both in New York. The latter has handled the bulk of the business.
Publicis’ Fallon in Minneapolis has worked on United’s U.S. planning and print media, but did not defend. Fallon also handles United’s creative assignment, which was not in review.
The client spent $80 million on domestic ads in 2005 and $55 million in 2006, per TNS Media Intelligence.
Global
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