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NEW YORK While some agency-generated branded content has thrived, there’s still plenty of room for refinement, as advertising and entertainment require different skills that aren’t always transferable, panelists at a Monday session of the Future Marketing Summit agreed.
Moderator Mitch Kanner, founder of 2 Degrees Ventures, noted that The Martin Agency would likely have limited creative control as its Geico “caveman” concept is developed into an ABC sitcom.
Catherine Davis, svp, marketing services at Diageo North America, said the gulf between the two worlds makes that inevitable.
Mike
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