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NEW YORK Scott Goodson, CEO and co-founder of independent StrawberryFrog, today outlined his vision of the future of advertising: agencies outsource their executions and make all their money from ideas that are turned into revenue streams.
His remarks were the keynote address at the Future Marketing Summit here. Adweek is one of the sponsors of the two-day event.
He outlined a new agency model that would be composed of new ideas culture, values and talent.
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