With a personality as popular AS TV cooking guru Rachael Ray behind a new magazine, one might assume that the launch would be a slam dunk. But Every Day With Rachael Ray publisher Christine Guilfoyle has a confession to make.
“Coming here, I didn’t know who Rachael was,” she admits. “I had never heard of her, and neither had 40 percent of the people I called on in the first couple of months.
“A lot of people take the current success of Rachael Ray and extrapolate that into our past,” continues Guilfoyle, a veteran of Meredith’s Better Homes and Gardens, Time Inc.’s
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