Mark Dolliver's Takes: No Equity Like Home Equity

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Maybe the word “homeowners” is a misnomer, as Americans have been busily extracting equity from their homes. According to an Experian/ Gallup Personal Credit Index poll, 25 percent of homeowners have both a first mortgage and a home-equity loan or line of credit. As you can see from the chart below, home-equity loans are more common in higher-income households than in their lower-income counterparts. That’s partly because old folks (who tend to have lower incomes than current workers) are the people most likely to have no mortgage whatsoever.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in